My name is Helia. I consider myself a global citizen, being born in Tehran, raised in Stockholm and now living in Dubai.

This blog came to life, as I want to share my personal style and hopefully being an inspiration for someone out there.

This is my story: For the past 5 years I have been working for a Swedish premium fashion magazine.

My love for shoes and handbags leaves my wallet always empty but that is what passion does for you, right?

I play tennis and I’m obsessed with it. I’m having a hard time accepting the fact that it’s too late for me to become a professional tennis player.

My Achilles heel is that I have a sweet tooth: cake, chocolate, candy, ice cream…you name it, I like it all and eat it too often.

Welcome to my world and thank you so much for reading! If you have any question don’t hesitate to ask.